Packaging That Sells: Boxes, Bags, Cartons, and Jars Do More Than Protect

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CANNABIS packaging performs more functions than corresponding collateral in many other consumer packaged goods sectors. Because of a nearly complete absence of traditional advertising and promotional platforms, every product’s external trappings must serve as a billboard, of sorts, to bolster brand recognition in an ever-more-crowded market. Packaging also must communicate a veritable landslide of information, […]

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